I’ve known for years that I wanted to try to make a living out of writing. I even have a Journalism degree. Im an avid reader, so I always study other writers’ style. I quickly noticed how many errors were being published, and how difficult writing is to many people, but how easy it is for me. I personally feel, when reading such material,that I’m a much better writer.
Great post !! I only recently found your Kopywriting Kourse, purchased and was able to implement a great number of improvements that evening. Thank you! I also used the website “editor” to rewrite ad’s and stories to compare to the original…what a great tool! (and a great way to “wind up my smart ass friends” when I send a screen copy of f’d up stories on them…) I told them i found a way to “hack” their web based articles….I guess I should tell them today I was just messin’ with them……or maybe let it ride over the weekend….
The reliable source of traffic and leads from your evergreen content will give you the flexibility to experiment with other marketing tactics to generate revenue, such as sponsored content, social media advertising, and distributed content. Plus, your content will not only help attract leads -- it will also help educate your target prospects and generate awareness for your brand.
The most important thing that you need to do in the body of your sales letter, of course, is persuade the reader to act. First, be sure you come right out and say what you want the reader of your letter to do, whether it’s to call you or come into your store. Second, make it easy for them to act. Set a deadline for the expiration of your offer, throw in a free gift, or, if it’s appropriate, make a moral plea.

By 2014, Forbes Magazine's website had written about the seven most popular ways companies use content marketing.[14] In it, the columnist points out that by 2013, use of content marketing had jumped across corporations from 60% a year or so before, to 93%[15] as part of their overall marketing strategy. Despite the fact that 70% of organizations are creating more content, only 21% of marketers think they are successful at tracking return on investment.


Your social media manager should also invest in growing your presence on social networks so that the content you share reaches an ever-growing audience. Consider the amplification of a piece of content shared on a Facebook page with 100,000 fans, versus 1,000 fans. The fans' networks work to help your content spread -- so the larger their networks, the better your content's distribution. 
The introductory paragraph of the letter should start with a sentence that grabs the attention of the reader. Then go ahead to thank the reader for the interest that he/she has shown in the product that you are selling, or the services that your organization provides, and convey the benefits and incentives that a client or consumer of the company will be eligible for.
If you want to write an exceptional sales letters format, you should first think about your audience. Come up with a list of all your potential leads and who they are so you can learn more about your potential customers. Without knowing your audience, you won’t know how you will sell your product. But once you understand your audience, writing the letter becomes an easier task.

Content marketing attracts prospects and transforms prospects into customers by creating and sharing valuable free content. Content marketing helps companies create sustainable brand loyalty, provides valuable information to consumers, and creates a willingness to purchase products from the company in the future. This relatively new form of marketing does not involve direct sales. Instead, it builds trust and rapport with the audience.[2]
Most people count on incorporating popular holidays such as New Year's and Thanksgiving in their marketing efforts, but you don't have to limit yourself to these important marketing dates. If there are niche holidays that might appeal to your audience, it could be worth publishing content on your blog or on social media. HubSpot's Service Blog Editor Sophia Bernazzani compiled this ultimate list of social media holidays -- keep an eye on it when you're planning your calendar.
The short answer is that she found me and cold emailed me. The long answer is that she was Googling for copywriting tips and stumbled across an article I wrote a few years ago with a list of copywriting resources. (This makes me cringe a bit to share, since it’s so old, but here’s the blog post: http://skillcrush.com/2014/09/18/write-better-copy/) The interesting thing here is that when she read the article, she looked at the author name and recognized me from Instagram, where she already followed my account all about vegan food (http://instagram.com/randlebrowning). Since she’s launching a vegan health supplements company, she thought I’d be a great fit to write copy for her…and I am! It has been a really fun first project to work on.
I noticed that they have a 8 1/2 by 11′ paper printed and taped on 10 different locations inside and outside the gym that read “$0 down” in plain text. I felt that this was such a waste because it assumes that people’s numbers one incentive for going to the gym would be that it’s “affordable”. I talked with my personal trainer manager and told him that they should put pictures of testimonials (before and after pictures), as well as other messages like “finally get that beach body you’ve always wanted”, “don’t wait until January 1st to start living a healthy life. Request a free consultation at the front desk”. The manager told me new members were attracted by the testimonials on the Mirrors and the messages. He even offered me a job (but I turned it down of course. They won’t let me work in my pajamas)
Another way I use to write copy is write down headlines from my swipe file on little 3 x 5 cue cards and shuffle them. Then I ask myself 10 questions about who my target market is, like what keeps them up at night? What are their biggest frustrations, what are their biggest fears, what do they secretly desire the most… etc. what makes them tick. And also shuffle that with the headlines.

My big mistake was quoting based on hours at first — because I’m really fast, I’d quote a ridiculously low rate. Now I quote based on the value of what people will get. Because I’ve been in online business for about 6 years, I bring a ton of experience and strategy as well as a way with words. :) They’re happy, I’m happy, and my old “friends” now have to stand in line to book me. Bwahahahah!
The reliable source of traffic and leads from your evergreen content will give you the flexibility to experiment with other marketing tactics to generate revenue, such as sponsored content, social media advertising, and distributed content. Plus, your content will not only help attract leads -- it will also help educate your target prospects and generate awareness for your brand.
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