Great post !! I only recently found your Kopywriting Kourse, purchased and was able to implement a great number of improvements that evening. Thank you! I also used the website “editor” to rewrite ad’s and stories to compare to the original…what a great tool! (and a great way to “wind up my smart ass friends” when I send a screen copy of f’d up stories on them…) I told them i found a way to “hack” their web based articles….I guess I should tell them today I was just messin’ with them……or maybe let it ride over the weekend…. 

Step 4: Produce and optimize your content. If you’re starting with original, high-quality content that you’ve invested real time and money to create, you’ll want to get the most out of every asset. You’ll also want to be sure your content stays fresh—out-of-date, no longer relevant content hurts your brand’s credibility. To make sure you’re getting the most out of your content marketing, remember the three Rs: 

Get familiar with the content writer pay scale. Many content writers starting out in their careers are not sure how much they should be paid per word. Most publications pay by word, or by hour, with a certain word count expectation. On average, content writers should be paid no less than $0.02 per a word, but may not reach more than $1 a word. Salaried positions are different, as you will be paid a yearly rate for a certain amount of work. It can be difficult to get a salaried position fresh out of graduation or when you're just starting out. Most content writers will start out working per word, or per hour.[12]

The supply chain of digital content marketing mainly consists of commercial stakeholders and end-user stakeholders which represent content providers and distributors and customers separately.[34] In this process, distributors manage the interface between the publisher and the consumer, then distributors could identify the content that consumers need through external channels and implement marketing strategies. For instance, Library and document supply agencies as intermediaries can deliver the digital content of e-books, and e-journal articles to the users according to their search results through the electronic channels. Another example is when consumers pay for the acquisition of some MP3 downloads, search engines can be used to identify different music providers and smart agents can be used by consumers to search for multiple music provider sites. In a word, the digital content marketing process needs to be conducted at the business level and service experience level because when consumers are accessing digital content, their own experience depends on the complex network of relationships in the content marketing channels such as websites and videos. The consumers interact directly with distributors in the big supply chain through various digital products which have an important role in meeting the requirements of the consumers. The design and user experience of these channels directly decides the success of digital content marketing.[27]


Traditionally, marketers have had to “rent attention” from other people’s media through display ads on websites, booths at trade shows, or emails sent to third-party lists. For example, when a brand pays out millions of dollars for a Super Bowl ad, they are renting the attention that the TV networks have built. Content marketing, on the other hand, allows marketers to become publishers by building their own audiences and attracting their own attention. By creating and distributing content that buyers find useful, marketers increase their brand awareness and preference by establishing a relationship of trust with consumers as they move through the sales funnel. Additionally, content marketing is considered a less costly strategy than some others. It can have a bit of a slower start while your content library grows and reaches a larger audience.
I have just started a business writing resumés and job applications and doing interview coaching. I got my first client through a friend at work who is also my hairdresser. I helped her with some job applications and she recommended me to a customer (cut, foils, blow dry!) who paid me $200 to write responses to selection criteria for a government job. It took me ages to do this but I learned a lot and it gave me the confidence to keep going.

Read Joe Pulizzi's excellent book Epic Content Marketing. I started reading it after I wrote this post and it confirmed and expanded what I already knew about content marketing, with much more detail than I could ever go into here. Something Pulizzi emphasizes which I originally left out was the importance of focusing on producing mobile-friendly content, since smartphones are becoming the dominant way in which most of our customers access content. Also read Michael Hyatt's Platform, mentioned above. Frequent websites like those of Content Marketing Institute, Ragan, Copyblogger, Michael Hyatt, and Gary Vaynerchuk and sign up for their email newsletters. It won't take you long to become not just familiar with content marketing, but an expert.


Infographics. These are generally long, vertical graphics that include statistics, charts, graphs, and other information. If you need some examples, here are 197 infographics on the topic of content marketing curated by Michael Schmitz, head of Content Lab at Publicis, Munich. Infographics can be effective in that if one is good it can be passed around social media and posted on websites for years. You can get a professionally designed infographic by hiring a contractor on a site like oDesk or if you want to remove some of the risk you can go with a company like Visua.ly. A decent infographic will usually cost you at least $1,000 to have designed, but can cost several thousand dollars if you are hiring a contractor or agency to include strategy and planning, research, copywriting, and design. There is also the matter of promoting that infographic to bloggers and the media. Or you could set up a board on Pinterest and curate infographics on a topic related to your business. That is also a form of content marketing, and it costs nothing but your time. Hey, it worked for Michael.
Now we’re into the body of the sales letter. You need to tell your prospective customers what you’re offering them first. The trick is that you have to make them want your product or service. So think like a prospective customer or client when you’re writing this section of your letter and answer the question “What’s in it for me?” In other words, what are the benefits to the customer of making this purchase?

Everywhere, there are people / small businesses trying to create their own website who get stuck and need help. As a copywriter, you are the ideal person to help them, because you don’t just give them “a website”. With copywriting skills you can give them something which delivers their message powerfully. (The technical side of creating a website can be easily learned – just sign up for free accounts with Blogger, Wix, Weebly…and play around with them to get familiar.)


I got my first client from a freelancing site in the Netherlands. It’s something like Upwork – I tried that too – but here, clients are actually willing to pay you good money. So I received 100 euro for some creative web copy around 600 words. And actually I think I could have charged more. The client said it was a decent price. Maybe I could have charged double!
Take a content writing class online. Some professional content writers argue that academic programs may be too basic or general for individuals who already have some writing experience or an existing English degree. If you feel you are already a skillful writer, you will likely need technical writing skills that you can gain through a content writing class online.[7]
The easiest way to get started is to apply to write content for a content writing service or freelance job board. Content writing services create business relationships with companies that need content and provide writers to write that content. Freelance job boards are sites that allow writers to make individual profiles and vie for jobs posted directly by the client.
I’ve known for years that I wanted to try to make a living out of writing. I even have a Journalism degree. Im an avid reader, so I always study other writers’ style. I quickly noticed how many errors were being published, and how difficult writing is to many people, but how easy it is for me. I personally feel, when reading such material,that I’m a much better writer.
While the goal on social media sites like Instagram or Snapchat is to connect more intimately with your audience, your goal on platforms like Facebook and Twitter is to expand that audience, drive traffic toward your website, and start conversations in your industry. Do some basic market research to discover which platforms your buyers are on, and mold your content to their expectations.
6. Write every day, without fail, no exceptions, no excuses. And don’t edit. Just write, and if you fess it up, find a way to fix it by adjusting the next sentence. Use this exercise to force yourself to write faster and generate ideas more quickly. Then, and only then, once you are done, can you go back to edit your piece. And for the record, this is the way I’ve written this post, and that’s why this last sentence wasn’t exactly the most elegant ever.
Get familiar with the content writer pay scale. Many content writers starting out in their careers are not sure how much they should be paid per word. Most publications pay by word, or by hour, with a certain word count expectation. On average, content writers should be paid no less than $0.02 per a word, but may not reach more than $1 a word. Salaried positions are different, as you will be paid a yearly rate for a certain amount of work. It can be difficult to get a salaried position fresh out of graduation or when you're just starting out. Most content writers will start out working per word, or per hour.[12]
Everywhere, there are people / small businesses trying to create their own website who get stuck and need help. As a copywriter, you are the ideal person to help them, because you don’t just give them “a website”. With copywriting skills you can give them something which delivers their message powerfully. (The technical side of creating a website can be easily learned – just sign up for free accounts with Blogger, Wix, Weebly…and play around with them to get familiar.)
Problem: I need to reach more customers, while keeping my costs low. According to Forrester research, today’s customers distrust and resent marketing that interrupts or intercepts them. Engaging content marketing should be part of a natural conversation with current and potential customers, be relevant to their interests and behaviors, and build a continuous story over time. Content marketing pays dividends for a very long time, and this effect multiplies as you build out your content library. 
Unlike other forms of online marketing, content marketing relies on anticipating and meeting an existing customer need for information, as opposed to creating demand for a new need. As James O'Brien of Contently wrote on Mashable, "The idea central to content marketing is that a brand must give something valuable to get something valuable in return. Instead of the commercial, be the show. Instead of the banner ad, be the feature story."[3] Content marketing requires continuous delivery of large amounts of content, preferably within a content marketing strategy.[4]
Low pay. Most content writing positions do not pay well, especially entry level writing positions. Small newspapers or publications are often good places to start in terms of gaining experience and contacts. But often, the compensation will be $10-$12 an hour.[2] The average salary for content writers in the United States is $40,000 a year. Higher paying positions in the content writing field include project managers, online researchers, and proposal writers. However, you will need higher levels of experience to qualify for these positions.[3]
The short answer is that she found me and cold emailed me. The long answer is that she was Googling for copywriting tips and stumbled across an article I wrote a few years ago with a list of copywriting resources. (This makes me cringe a bit to share, since it’s so old, but here’s the blog post: http://skillcrush.com/2014/09/18/write-better-copy/) The interesting thing here is that when she read the article, she looked at the author name and recognized me from Instagram, where she already followed my account all about vegan food (http://instagram.com/randlebrowning). Since she’s launching a vegan health supplements company, she thought I’d be a great fit to write copy for her…and I am! It has been a really fun first project to work on.
I personally prefer things simple, so I think of content marketing technology solutions in terms of "need it" or "nice to have." Nice-to-have technologies are things like competitive intelligence tools, market research tools, or software that clues you in to real-time trends. Experiment with these on a rolling basis -- most will offer a free trial so you can validate it. But first, make sure you're set up with the core technologies every content marketing team needs.

I’ve just set up my own website, now, and those early gigs have provided some great testimonials, which is a huge boost to confidence. I used Blogger for my own website – it’s free, apart from a fiver a year for a custom domain, and it’s surprising how versatile Blogger can be, with a little practice. I’m now ready to start doing all the things Neville recommends in the above article, and the future looks loaded with potential.


Content writers may need a bachelor's degree or higher. Many employers hire writers with degrees in English, journalism, communications, or creative writing. Depending on the subject matter, content writers might need a degree in a particular field. For example, a content writer creating content for an online math course might need a degree in math in addition to demonstrating solid writing skills.
The content you create should be shared on the social networks on which you're active. (And if you're not active on any, this is one of the reasons to get started.) Moreover, Google's algorithm considers social signals as one of its most important ranking factors -- socially shared content is a vote of approval, or at the very least importance, so it makes sense Google would consider it when deciding whether a post should rank well in organic search.

Electronic services refer to interactive network services.[35] In the electronic service, the interaction between the customer and the organizations mainly through the network technology, such as using E-mail, telephone, online chat windows for communication. Electronic services are different from traditional services and they are not affected by distance restrictions and opening hours. Digital content marketing through electronic service is usually served together with other channels to achieve marketing purposes including face-to-face, postal, and other remote services. Information companies provide different messages and documents to customers who use multiple search engines on different sites and set up access rights for business groups. These are some channels of digital content marketing.[27]
I’ve spent the last 2 years doing a lot of resumes and LinkedIn profiles for job seekers. I’ve also done a lot of biographies and social media marketing copy and consulting for coaches, authors and other solo business owners along the way. But now I’m leveraging my last two years of experiences (all of which were paying gigs, so no need to smack my pen out of my hand, LOL!) and I am positioning myself to expand and work with bigger companies like my first one.
My big mistake was quoting based on hours at first — because I’m really fast, I’d quote a ridiculously low rate. Now I quote based on the value of what people will get. Because I’ve been in online business for about 6 years, I bring a ton of experience and strategy as well as a way with words. :) They’re happy, I’m happy, and my old “friends” now have to stand in line to book me. Bwahahahah!
Understanding the purpose of content is key to producing high-quality work. It's meant to speak directly with a particular audience, such as customers, potential customers, investors, employees, or other stakeholders. Content can be well-written, researched and creatively conceived, but if it isn't speaking to the intended audience, it's not doing its job.  Here are a few good examples of long-form, quality content written by Scripted writers:
Load that baby up into your “Canned Responses” and send it out whenever you need.  Oh, and those blue [purchase] links are just links to PayPal buttons. Don’t get distracted with being over-fancy with shopping carts and merchant accounts and all that jazz. Wait until you’re a baller copywriter bringing in hundreds of thousands of dollars before fiddling with that.
Although English is not my first language, I have been studying to improve my language skills since 2015, and it seems to be working. However, I am trying to pass an English test called IELTS to be registered in my profession, Nursing in Australia. I have taken this test four times, however, I always failed at Writing section, which I am required to an essay at least 250 words about any topic including Health, Communication, Society and Public transport in around 40 minutes.
You know what? 87% of B2B marketers practice content marketing to produce more qualified leads. And 78% of marketers are preparing to spend more money on content marketing. But according to my experience, the consistently producing quality content brings more traffic to a website. It also improves engagement with targeted audiences. Not least but using images in post increase audience engagement up to 30% more than plain text.
I guess I’ve never had a real gig yet… I’ve written website content for clients many, many times. I’ve also had gigs writing SEO content. But I’ve never really truly had a copywriting gig yet. Thanks for this article. To be honest, I’ve only buzzed through it quickly just now (#MeWantsTShirt), but it actually looks really good and I plan to re-read it carefully, following all the helpful links (especially the ones on the copywriting resources… I really want to be good, no… GOODER, at the art of written persuasion), and bookmarking it. (By the way, offering a paid service to rewrite websites is brilliant. I’ve offered to review and improve websites from a CRO perspective… but I never thought of offering a “better copy” only approach. Nice!
×