A Content Writer handles the ideation and creation of compelling content including website copy, white papers, blog posts, social media content, and product/service descriptions. A Content Writer is responsible for adding value by actively engaging customers/stakeholders and maintaining a cohesive brand voice. Additional tasks handled by a Content Writer may include analyzing marketing metrics and collaborating across departments in order to execute brand initiatives.
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If you want to find a top content writer, it helps to get specific about your needs. There’s a big difference between writing simple SEO blog posts and long form sales pages designed to convert. Do you need someone to write the targeted message templates that will go into your automated email campaign? Or are you looking for experience writing product reviews? The scope of work of your project will have a direct impact on the cost of your content writing project.
What if you just can’t take anyone else on, or can’t devote any more time internally to marketing? Try outsourcing some of the work to a marketing agency. You might outsource a specific sort of content to the agency – say, blog writing, infographics or video – if you lack the skills internally. Or you might want to outsource entire campaigns/channel if you require an all-inclusive strategy that’ll create a bigger impact.

The NFL is one of the most popular sports league in the world. Football is now one of the most watched television programs and many people even go to the stadium for a weekend, sometimes for a full week and don’t have to leave the house. The NFL is synonymous with some of the best football players in the history of the game. One of the key aspects of this is that football players are people who enjoy competition.


Let’s take a random example. For a SaaS sales and marketing blog, can you hire a generalist writer to produce in-depth, detailed articles on advanced topics? Probably not. Unless the writer has experience with average MRR churn rates, LTV calculations, or expected CACs within a niche, producing a great piece of content is going to be extremely difficult, if not impossible.
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