Only 27 percent of B2C small businesses have a documented content marketing strategy. The other 73 percent need one. So start by identifying your goals. For example, if you want to increase website conversions by 20 percent, you’ll need to find the most efficient way to get there and track your progress. Use marketing automation tools and editorial calendars to help you plan. Have a look at what your competitors are doing and understand how you might outmanoeuvre them.

Take a content writing class online. Some professional content writers argue that academic programs may be too basic or general for individuals who already have some writing experience or an existing English degree. If you feel you are already a skillful writer, you will likely need technical writing skills that you can gain through a content writing class online.[7]
Sonia, thank you for your insight. Content marketing is so important for business nowadays, but I think it is hard for some people to understand why or how they should be doing it. This post is a brilliant explanation of how content marketing (information that readers actually want) + copywriting (direction on what to do next) can help businesses succeed by growing their readership, developing relationships, and finally selling a product or service as the result.

Whether it's a product expert from inside your client's company, a third-party specialist, or a happy customer, there is always someone out there who knows more than you. People love to talk about what they're passionate about, so aim high and try to talk to the best in the field. And remember, interviews should be guided and informative conversations.


My name is Laci and I am super passionate about anything that allows me to be creative! I first fell in love with graphic design when I was 15 years old. In Junior high I was a part of the student run yearbook staff and learned Adobe Pagemaker. In using that program, I learned about other design programs made by Adobe. A few years later I enrolled in elective courses for graphic and web design. In these courses, I learned the basics of Adobe Photoshop, Adobe Illustrator and basic HTML. Beyond these courses, I have no formal education and have built upon my skills through experience, online tutorials and a desperate...


Sometimes I feel guilty when I take hours on one huge post writing researching etc. The massive ones are rare because of my industry but they do happen. That’s when I feel I take forever to cover a topic and that I am way too slow compared to other bloggers in my niche. So good to know that I am in a good “time” range after all Brian and thank you for putting this together. 🙂
Vous aurez également à explorer différents endroits du pays que vous visitez. L’inconvénient est que vous allez partager un espace avec tant d’autres personnes. Cela peut être difficile pour certaines personnes à faire, mais si vous êtes flexible, vous trouverez que vous pouvez voyager avec des problèmes minimes. Se entendre avec d’autres personnes et l’apprentissage de leur culture peut être très instructif.
This guide is for all sorts of people. It's for those totally out of the know; it's for those looking to get into the know; and it's for those in the marketing profession who think they know, but probably make quite a few false assumptions. It’s content 101. It’s copywriting in a nutshell. It’s for B2B businesses and copywriters and marketers and people who staggered onto this page someway, somehow. Welcome.

Good writing is grounded in what E.B. White referred to as 'the eloquence of facts'. Whether it's client copy or personal blog posts, you should always make sure you do your research. Not only will it inform your work, but it will give you the emotional confidence to write well, secure in the knowledge that you have something worth saying. Death to the blinking cursor on the white page.
Most product descriptions on e-commerce websites are full of mumbo jumbo. You’re already doing better than most if not each description is mumbo jumbo. 🙂 Most of us get tired of writing product descriptions after some time, and that’s when the mumbo jumbo sneaks in, because we can’t think of anything else to say anymore. Try not to write one category in one go, but jump around from category to category. That usually helps to keep it fresh. 🙂
It’s true that content can be optimized in order to be effective for SEO. However, it’s important to be extremely careful because content still needs to read naturally! It’s also important to avoid tactics such as keyword stuffing. Not only does this create a poor user experience, but Google will know if you’re trying manipulate search engine rankings using tactic such as that. – https://support.google.com/webmasters/answer/66358?hl=en Instead, it’s better to write content without keywords and purely for the reader. Chances are very good that keywords will naturally be worked into the content anyhow. This approach makes for a much better user experience and is better for long-term SEO strategy.
Être capable de vivre dans une ville est pas toujours facile. Souvent, vous voyagez dans une ville pour une raison spécifique. Lorsque vous voyagez dans une ville qui est un lieu de vacances, vous aurez à l’expérience quelque chose de nouveau et de rencontrer des gens différents. C’est pourquoi être en mesure de se rendre dans une ville qui est un lieu de vacances est très important.
Thanks for sharing this, Henneke. We’ve been making a big push lately to cut out the “fluff” in our copy, and the results have been outstanding. Will have to give some more of these tips a try — especially with our testimonials! I think most folks are hard-wired to give you the glowing testimonial, because they think it’s what will help you the most, and the linked story about asking the right questions is awesome.
Low pay. Most content writing positions do not pay well, especially entry level writing positions. Small newspapers or publications are often good places to start in terms of gaining experience and contacts. But often, the compensation will be $10-$12 an hour.[2] The average salary for content writers in the United States is $40,000 a year. Higher paying positions in the content writing field include project managers, online researchers, and proposal writers. However, you will need higher levels of experience to qualify for these positions.[3]
When it comes to stocks, a short position usually entails you buying shares from the opening bell of the day until the close of trading. However, you may see no movement in the share price for a few hours before you have to cover your position. Your goal is to have as much profit as possible, and then you sell your shares when the price increases above your target.
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