What incredible content … and resources. Thanks Sonia. These are the kinds of posts I aim to write myself. Moving forward, I plan to read this prior to developing new posts, as I’m sure it will make a big difference in the quality and effectiveness of my writing. I know for me, far too much sales emphasis was put into my early posts, and I’m working on providing more true value first … thereby gaining my visitor’s trust. Your suggestions above will greatly help – thank you!

The idea of life insurance being an investment that allows you to build wealth can be a good one. Not only does it allow you to live comfortably with the funds you have set aside for the future, but also means that you have to put money away in the form of a policy. When you have a plan for when you might need these funds, they will give you some peace of mind when they come up.

When writing calls to action, put yourself in the reader’s shoes: what would it take for a company you’ve never heard of to convince you to do something, even something as simple as sharing the article with a friend? Now, connect it to your goals: how can you craft a CTA and content specific to your company’s marketing and sales KPIs that actually persuades readers to take action?


When you start to take your health into consideration, it is often a good idea to start looking at insurance to cover any risks that you may be facing. There are many reasons why insurance is important, but the most obvious is that you may need to pay for life or hospital expenses while you are away from home. When you find that there is a high chance that you will need the assistance of the health care system in the future, having insurance can help you recover financially.
Many websites create content and submit it to the search engines but they do not understand that the content has no relation to the target audience, the target market and they do not offer high quality. Therefore, content needs to be well written and given with proper keyword knowledge, appropriate keywords, and always follows the rules of the competition.
Hey there. I believe the best copywriting captures attention by exposing a truth about a product, a company, a category or culture. Following this one simple rule has saved me countless hours of pain and self-loathing (when the words just won’t flow) trying to write that one great line. I find “truths” make the best copy, especially at headline level, because they come out as insights, turns of phrases that are both surprising, and more importantly, believable. They don’t sound like sales pitches or marketing muck. They’re appealing because they sound the way you’d speak at a cocktail party recommending a product or service to a friend—honest, colloquial and imbued with your own personality.

Most product descriptions on e-commerce websites are full of mumbo jumbo. You’re already doing better than most if not each description is mumbo jumbo. 🙂 Most of us get tired of writing product descriptions after some time, and that’s when the mumbo jumbo sneaks in, because we can’t think of anything else to say anymore. Try not to write one category in one go, but jump around from category to category. That usually helps to keep it fresh. 🙂

The first step to solving this problem is for the plumber to contact the local city council to determine whether the plumbing is a good fit for their business. Often times a larger home can have more than one municipal water line or drain (line) connecting it to a public supply. When this is the case, the plumber will need to contact all three to determine if the plumbing is adequate.
Content writers may need a bachelor's degree or higher. Many employers hire writers with degrees in English, journalism, communications, or creative writing. Depending on the subject matter, content writers might need a degree in a particular field. For example, a content writer creating content for an online math course might need a degree in math in addition to demonstrating solid writing skills.
With the widespread media attention garnered by Bitcoin, some people have concluded that the popularity of cryptocurrency is here to stay. However, as with many other emerging technologies, it is still difficult to know whether or not the general public will embrace this new technology. The basic premise of cryptocurrency is that you can transfer value, sometimes referred to as “money,” between yourself and a third party without paying fees. Because the currency is valued in fractions of a dollar, each fraction of a dollar (the unit) has a greater value than a standard currency unit.
Wellness can have many facets and there are many definitions of wellness. Health is what you look like physically. Wellness is our ability to live with joy and purpose. Wellness is our mental and emotional wellbeing. Wellness is our spiritual wellbeing. Wellness is the condition of being in tune with one’s self, the feeling of peace and contentment that comes from a deep understanding of oneself.
Great article – I’m an “ad man” trying to get my head around the new game of content marketing. I think that content without copywriting is just a case of dancing around your handbag. But copywriting without content is like suggesting sex in a way that can only lead to a slap in the face. Content marketing opens up a whole new range of possibilities for copywriters with imagination (not those who keep harping on about “the good old days”. Exciting times…
The other thing that will determine the direction of your copywriting is your client’s (or your own business’) tone of voice. Copywriters have to sound like they’re singing from the same song sheet. But, that doesn’t mean carrying on bad practices. As marketers, we of course want to sound like our clients, yes, but we also want to make sure our content resonates with the reader first and foremost.

Stock trading can be done in either a buy and hold strategy or a sell and short strategy. In the latter, the investor sells a stock when the price has fallen below a specific level and buys back the stock when the price rises above this level. This is generally an attractive option, particularly for the novice, as it allows for greater gains and is less risky than buying and holding.
In addition to the playful header, "not the usual blah blah," the copy above takes on a farm theme, assuring visitors that employees aren't simply "caged hens." Rather, they're a "free-range, artisanal, cruelty-free team." Funny on the surface, but helpful to job seekers who, much like food, want to know where their work comes from and how it's made.

Holistic SEO is an interdisciplinary marketing strategy aimed at making the best website in a specific niche market. In order to do so, the technical design of your website should be excellent, the UX of your website flawless and all security aspects covered. Most important, however, is that the content of your website should be well-written and targeted at the audience your website serves. This approach requires rather advanced SEO writing skills.
Copywriting is generally associated with landing pages and sales advertisements, but there is a lot more to copywriting services than powerful sales messages. Sure, copywriting companies can write those flashy headlines, push a brand to the front of the industry, and make readers take action, but they’re also highly flexible professionals who can conform to any industry or topic.
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