Copywriting is generally associated with landing pages and sales advertisements, but there is a lot more to copywriting services than powerful sales messages. Sure, copywriting companies can write those flashy headlines, push a brand to the front of the industry, and make readers take action, but they’re also highly flexible professionals who can conform to any industry or topic.
Let’s take a random example. For a SaaS sales and marketing blog, can you hire a generalist writer to produce in-depth, detailed articles on advanced topics? Probably not. Unless the writer has experience with average MRR churn rates, LTV calculations, or expected CACs within a niche, producing a great piece of content is going to be extremely difficult, if not impossible.
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