I like Godin’s definition of a brand (except I can’t find it anywhere, so I suspect maybe I hallucinated it and it’s not really his), which is “a promise made over time.” The content side of things is where you’re going to make that promise (along with what you actually deliver as a product, if that isn’t content). Copywriting in this context would be the techniques you use to encourage people to consume your content in the way you want, and take the actions you want them to take (get on your list, buy stuff, share posts on twitter, etc.)
Marketing copywriters use words to create persuasive sales messages for television and radio commercials, direct marketing materials, e-mails, websites and more. It's a marketing copywriter's job to write scripts that grab the attention of potential customers and motivate them to buy products. Sometimes, they also have duties coordinating advertisements with graphic designers.

Understanding the purpose of content is key to producing high-quality work. It's meant to speak directly with a particular audience, such as customers, potential customers, investors, employees, or other stakeholders. Content can be well-written, researched and creatively conceived, but if it isn't speaking to the intended audience, it's not doing its job.  Here are a few good examples of long-form, quality content written by Scripted writers:


When a content writer puts together a piece for a website, e-zine, blog, or newsletter, he or she doesn’t just have to make sure that the piece is well written, it also has to be nicely formatted and properly displayed on the screen. With clever and (dare I say) artistic placement of headings and subheadings, the content writer ensures that your copy doesn’t look like an insurmountable wall of text. A good content writer can take your complicated idea and turn it into an easily digestible and accessible piece of copy that pleases your readers, and keeps more eyes on you.
When I write content for you, you are insured that you are getting a subject matter expert. The material you receive with be well written, on time, up to date and written in a tone that your client, potential customers or website readers can relate to. You will become to be considered a reliable authority on the topics being covered. As an authority, your target audience will turn to you for further...
Marketing copywriters use words to create persuasive sales messages for television and radio commercials, direct marketing materials, e-mails, websites and more. It's a marketing copywriter's job to write scripts that grab the attention of potential customers and motivate them to buy products. Sometimes, they also have duties coordinating advertisements with graphic designers.
Vous aurez également à explorer différents endroits du pays que vous visitez. L’inconvénient est que vous allez partager un espace avec tant d’autres personnes. Cela peut être difficile pour certaines personnes à faire, mais si vous êtes flexible, vous trouverez que vous pouvez voyager avec des problèmes minimes. Se entendre avec d’autres personnes et l’apprentissage de leur culture peut être très instructif.

Let’s take a random example. For a SaaS sales and marketing blog, can you hire a generalist writer to produce in-depth, detailed articles on advanced topics? Probably not. Unless the writer has experience with average MRR churn rates, LTV calculations, or expected CACs within a niche, producing a great piece of content is going to be extremely difficult, if not impossible.
×