Blog posts. Distill your content marketing strategy into your blog schedule or strategy. The company blog can and should be used to cross-promote other content, which will help keep posts on a consistent schedule. If you don’t have a marketing team member who is familiar with search engine optimization (SEO), this is one area where you might want to consult a professional.
To begin with, sales letter is a marketing strategy often employed by businesses that do not have the budget to advertise their product / service through television or other means. They are also used by certain organisations whose mode of operation is specifically through mail order only. A certain number of companies use these to inform their loyal customers about special offers and discounts. While most firms use ordinary mail to communicate, many use electronic mail. A sales paper mail is different from electronic one both in presentation and format. The latter one will be more graphical and the former one will be more textual. There is, however no hard and fast rule and one can stick to a certain format which works best for the business. But that format should always contain Four Essentials to make a sales letter work.
Though I am not writing copy for advertising, I have learnt a lot about writing by offering myself as a copywriter on Fiverr. I was paid to find out that I didn’t like writing texts for web pages, that I am average at writing short blog posts, but that I really like writing long blog posts about more technical subjects (even subjects I didn’t have a clue about before I started writing). Doing different writing assignments for different people and different audiences is a good way to learn it.
How would you like to see more space in the parking lot of your auto dealership? Well, the solution to that is enclosed with this letter. The smart card which when attached to the services that you provide will ensure increased customer loyalty. But before we tell you about the benefits that you will gain from subscribing to these cards, we would like to thank you for showing an interest in our product.
So, what does the SmartCarz card do? SmartCarz card is a customer loyalty and gift card venture, that will increase the sales of your dealership and in the process, generate revenue for you. As you can see on the sample card attached with this letter, we will customize the front of the card to showcase your dealership and create an unparalleled visual identity for you. On the back of the card is a magnetic strip that records details about the client every time he/she swipes it for merchandise or services at your dealership. You can hand out these cards to customers whose business you want to attract and increase. The entire venture is managed using a simple software, that can be enabled on personal computers, if you decide to enter an agreement without company. The best part of the deal is that the cost of buying the system, operating it, and the printing of the cards together will cost you less than one percent of the transaction price of each car that you sell in a year.
Copywriting is designed to sell. Copywriting is closing in print. This type of writing can convert a prospect into a customer. Like I said, it’s more about street smarts, modern thinking, and the skill of simplifying and shortening the key message. That’s why your copywriting clients won’t care if you have a degree in English or journalism. They’ll only care that you possess the raw talent to sell in print. Your clients only care that your writing can sell. Can your writing produce results? That’s what matters.
Content marketing is a quickly growing field. With that growth comes opportunities for entrepreneurial-minded writers. If you're curious about getting started in content marketing, we've put together a guide that should tell you if you are cut out for the job -- and if you need content writers for your next project. Find out as we discuss content marketing 101.
Videos are a highly engaging content medium that are shareable across social media platforms and websites alike. Videos require a bigger investment of time and resources than written content, but as visual marketing increases in popularity -- after all, it's 40X more likely to get shared on social media than other types of content -- it's a medium worth experimenting with.
Use an existing degree to get into content writing. An English degree, or other writing and reading focused degree, can be used to get into content writing, especially if you feel you have strong writing skills. Consider how well you did in your English classes, writing essays, book reports, and other assignments. Would you be willing to spend hours a day writing on a variety of topics for an employer? Could your existing writing skills translate into more professional writing for an employer?
Content marketing is the process of creating valuable, relevant content to attract, acquire, and engage your audience. Buyers and customers today are inundated by more marketing messages than ever before—more than 2,900 per day, by current estimations. This creates an environment of attention scarcity, challenging marketers with the task of producing engaging content that won’t get lost in the static. A well-crafted content marketing strategy places your business in the position of a thought leader, building brand preference as you inform and educate buyers. Providing helpful and entertaining content can form a strong bond between your brand and customers that continues to grow and strengthen over time.
When the marketing team starts to grow, who leads content marketing gets more interesting. With a team of three marketers, you can approach content marketing a couple ways. Either one person can own content marketing activities, while the other two own activities that align more with the middle- and bottom-of the funnel. Or, two people can own content marketing activities, while the third owns the rest.
I noticed that they have a 8 1/2 by 11′ paper printed and taped on 10 different locations inside and outside the gym that read “$0 down” in plain text. I felt that this was such a waste because it assumes that people’s numbers one incentive for going to the gym would be that it’s “affordable”. I talked with my personal trainer manager and told him that they should put pictures of testimonials (before and after pictures), as well as other messages like “finally get that beach body you’ve always wanted”, “don’t wait until January 1st to start living a healthy life. Request a free consultation at the front desk”. The manager told me new members were attracted by the testimonials on the Mirrors and the messages. He even offered me a job (but I turned it down of course. They won’t let me work in my pajamas)
You know what? 87% of B2B marketers practice content marketing to produce more qualified leads. And 78% of marketers are preparing to spend more money on content marketing. But according to my experience, the consistently producing quality content brings more traffic to a website. It also improves engagement with targeted audiences. Not least but using images in post increase audience engagement up to 30% more than plain text.
Lack of creative license. Though you may think content writing will give you a chance to showcase your creativity and rousing ability with words, in fact, most content writing is seen as a way to sell a product or simply inform a reader of the facts. In a content writer role, you will likely be writing about dry or dull topics, though you may get a chance to also write copy for more engaging projects on occasion. Your employer will dictate the topics you write about, and you will need to learn to be flexible and engaged on even the most obscure or boring subjects, regardless of your personal preference.
Great post !! I only recently found your Kopywriting Kourse, purchased and was able to implement a great number of improvements that evening. Thank you! I also used the website “editor” to rewrite ad’s and stories to compare to the original…what a great tool! (and a great way to “wind up my smart ass friends” when I send a screen copy of f’d up stories on them…) I told them i found a way to “hack” their web based articles….I guess I should tell them today I was just messin’ with them……or maybe let it ride over the weekend….
Webpages. What’s the difference between a normal webpage and a webpage that is content marketing? Consider The Beginner’s Guide to SEO from Moz, a provider of SEO related tools and resources. This resource, offered for free, has been viewed millions of times, bringing in countless customers who otherwise might never have stumbled across Moz and the services they offer. Or take a look at a case study from the design firm Teehan+Lax. Most case studies are boring. Their case studies are fascinating. That’s the difference between simply putting content on your website, and content marketing.