3. If you’re ghost writing, make sure you pay a lot of attention to the way your client speaks. You don’t want to depart too far from that, even if your job is to sell. Remember, you should inject the sales skills, but the tone of voice needs to remain authentic, otherwise once you’re gone, the illusion will break and you will have failed your client.

Check your local college or university for a technical writing certificate program. Look at the faculty of the program to confirm you are being taught by professionals in the field or working content writers who are familiar with the demands of the writing industry. Certificate programs can be beneficial for writers who are new to content writing or technical writing.[6]

While the goal on social media sites like Instagram or Snapchat is to connect more intimately with your audience, your goal on platforms like Facebook and Twitter is to expand that audience, drive traffic toward your website, and start conversations in your industry. Do some basic market research to discover which platforms your buyers are on, and mold your content to their expectations.

Get familiar with the content writer pay scale. Many content writers starting out in their careers are not sure how much they should be paid per word. Most publications pay by word, or by hour, with a certain word count expectation. On average, content writers should be paid no less than $0.02 per a word, but may not reach more than $1 a word. Salaried positions are different, as you will be paid a yearly rate for a certain amount of work. It can be difficult to get a salaried position fresh out of graduation or when you're just starting out. Most content writers will start out working per word, or per hour.[12]


Finally!!! [sighs with relief]. Some good stuff!!! I surf the net, comb seminars and search every paper or journal to find some damn good reads on copy-writing. Guess what Neville, I think I like the fact that I have tried some of these tips before reading your article and for the first time, I could actually say I found tips that resonate with some deep copy-writing truths. From the bottom of my heart, TENK U for sharing.
There are many firms that offer content marketing services, often paired with SEO or PR. If you’re simply too busy to do it yourself and aren’t ready to manage it in-house, then hiring a firm may be your best option. But if you want to jump in and do your own content marketing the easiest way is to start blogging. It will likely be hard at first, but the more you do it, the better you’ll get at it. Following tips from websites like Copyblogger you’ll quickly learn how to craft content for your website or blog that will engage readers and turn them into customers or clients. But while technically good writing and the right headlines can help, it’s not the key to creating great content that is the best form of content marketing.

You know what? 87% of B2B marketers practice content marketing to produce more qualified leads. And 78% of marketers are preparing to spend more money on content marketing. But according to my experience, the consistently producing quality content brings more traffic to a website. It also improves engagement with targeted audiences. Not least but using images in post increase audience engagement up to 30% more than plain text.

How would you like to see more space in the parking lot of your auto dealership? Well, the solution to that is enclosed with this letter. The smart card which when attached to the services that you provide will ensure increased customer loyalty. But before we tell you about the benefits that you will gain from subscribing to these cards, we would like to thank you for showing an interest in our product.
I got my first client from a freelancing site in the Netherlands. It’s something like Upwork – I tried that too – but here, clients are actually willing to pay you good money. So I received 100 euro for some creative web copy around 600 words. And actually I think I could have charged more. The client said it was a decent price. Maybe I could have charged double!
Although English is not my first language, I have been studying to improve my language skills since 2015, and it seems to be working. However, I am trying to pass an English test called IELTS to be registered in my profession, Nursing in Australia. I have taken this test four times, however, I always failed at Writing section, which I am required to an essay at least 250 words about any topic including Health, Communication, Society and Public transport in around 40 minutes.

Webpages. What’s the difference between a normal webpage and a webpage that is content marketing? Consider The Beginner’s Guide to SEO from Moz, a provider of SEO related tools and resources. This resource, offered for free, has been viewed millions of times, bringing in countless customers who otherwise might never have stumbled across Moz and the services they offer. Or take a look at a case study from the design firm Teehan+Lax. Most case studies are boring. Their case studies are fascinating. That’s the difference between simply putting content on your website, and content marketing.
How would you like to see more space in the parking lot of your auto dealership? Well, the solution to that is enclosed with this letter. The smart card which when attached to the services that you provide will ensure increased customer loyalty. But before we tell you about the benefits that you will gain from subscribing to these cards, we would like to thank you for showing an interest in our product.
I love your voice. Thank you for your emails and all the knowledge you share. Sometimes I’m a bit suspicious and wonder why do freelancers share their knowledge and let others do and grow in the same field… Well, let me tell you that although I had never thought that I could write for money, six months ago I got my first freelance writing gig… and I was not looking for that. I used to be an export director but after having kids my life changed drammatically, so my last job was as an account manager in a company that builds websites for state agencies. I realised that most of my clients got blocked when I asked them to send me the copy for their brand new website. They didn’t know how to describe their services, how to talk about the team, etc and they sent the copy full of old-fashioned expressions that I don’t like myself to find anywhere. So I used to write the copy for them… for free! I just wanted to help them and have the job done, you know, I got paid when the website was finished. So one of these clients told to a friend that I wrote the whole copy of their new website for them, and this guy came to me asking if I would rewrite his company’s website (300 employees, that’s quite a big company in Spain). I did it (not for free, but I just counted the invested hours). Afterwards, he wanted me writing the weekly posts for the company’s blog. This time I’m getting paid not only for the invested hours but also for my creativeness. Last week another big company asked me for a quotation, we will start working on his blog after summer. I’m so happy with my new career! Now I’m part of my husband’s small company and I offer my services as a marketer and copywriter.

If you haven't already noticed, you're currently perusing a blog post. Blog posts live on a website and should be published regularly in order to attract new visitors. Posts should provide valuable content for your audience that makes them inclined to share posts on social media and across other websites. We recommend that blog posts be between 1,000 and 2,000 words in length, but experiment to see if your audience prefers longer or shorter reads.


Get familiar with the content writer pay scale. Many content writers starting out in their careers are not sure how much they should be paid per word. Most publications pay by word, or by hour, with a certain word count expectation. On average, content writers should be paid no less than $0.02 per a word, but may not reach more than $1 a word. Salaried positions are different, as you will be paid a yearly rate for a certain amount of work. It can be difficult to get a salaried position fresh out of graduation or when you're just starting out. Most content writers will start out working per word, or per hour.[12]
Hi Neville, I’ve been poking around on your website for the last hour or so… great stuff, and I’ve been doing this (writing copy) for nigh on 25 years. I’d like to republish one of your articles in my weekly copywriting e-letter, the Copywriter’s Roundtable (link above, along with my email). I’ll look around for your contact info, but in case I don’t find it… how can we get in touch?

Beginner copywriters can get anxious or intimidated about attempting to craft a 5-page piece of copy, and it could take them weeks to craft this, because being intimidated leads to procrastination or perfectionist tendencies. However, if you craft short copy, you can get it done fast, and you won’t hold yourself back as much. It won’t be as intimidating.

It then started off as working in a full-time job as a Technical Author, in the UK (this was 1997). I then went freelance in 1999 , and found a forte in designing Word templates and documents for clients. They also adopted all my processes and procedures in place of their own – great start, right? BUt that was then, back in the steady world of freelancing and commuting. Now though, with the Internet-shift, it’s even better; but, the challenges – though different – still exist.

Great post !! I only recently found your Kopywriting Kourse, purchased and was able to implement a great number of improvements that evening. Thank you! I also used the website “editor” to rewrite ad’s and stories to compare to the original…what a great tool! (and a great way to “wind up my smart ass friends” when I send a screen copy of f’d up stories on them…) I told them i found a way to “hack” their web based articles….I guess I should tell them today I was just messin’ with them……or maybe let it ride over the weekend…. 
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