Jan
15
posted at: 8:21 AM
My coworker sent me a link today to an article from Wired regarding a coupon campaign created by Carl's Jr giving away free burgers from a Laker game that went too viral.
http://blog.wired.com/27bstroke6/2009/01/online-burger-p.html
My inital thoughts were how this relates directly to Burger King's instant classic, "Sacrifice ten Friends on Facebook and get a free whopper," but this began to spark thoughts in the computational linguistics space that were in a totally separate direction.
I've realized that I've trained myself to gloss over articles and to quickly establish the subject and key message; to understand the point of the article with a minimal amount of reading and to disregard the rest. For people who work in the information industry, this skill is critical to digesting information quickly and rapidly, and adapting to whatever the objective is at hand.
I believe people must already be doing this in a way that's automated, and that this could be the next great frontier for those of us working in digital PR. There's just far too much information floating around out there to read everything. How can we create an automated mechanism that can help us generalize the subject matter from not only an individual article, but a collection of related articles to help us formulate an opinion and take action?